Written by Chris Jolley
Introduction
Did you know that 15% of businesses that don’t use video don’t know where to start?
If you’ve never worked with video before, it can be very difficult to know where to start, especially if you plan on doing everything in-house.
If you plan on hiring a video production company like Jolley Productions, just get in touch, and we’ll walk you through everything from start to finish. Alternatively, check out our article on how to find the perfect video production company for your corporate videos.
Pretty straightforward.
But… if you’re doing it all in-house, it can seem extremely daunting.
Here are three steps to help you make video marketing feel less overwhelming.
Tip One: Start Easy
It’s natural to look at high-production videos and dream of recreating them, but if you’re doing everything for the first time, being overly ambitious could put you off starting.
TikTok and Instagram-style videos are a much better place to start.
Videos filmed with a smartphone and a tripod are much easier to replicate than high-budget productions.
They have significantly lower skill requirements and give you plenty of practice with staging, filming, editing, etc.
Need help with lighting? We have five tips that will help you get perfect lighting every time.
Tip Two: Keep It Short
Like the last point, creating short videos (60 seconds max.) is much easier than creating long videos.
In addition, plenty of evidence suggests that short-format videos are better for awareness campaigns because they require less commitment from viewers.
While it might sound more exciting to try and emulate your favourite directors and produce epic movies for your business, this is often complete overkill and should be avoided.
Tip Three: Book Content & Editing Days
Another common barrier is finding the time to dedicate to creating video content, often because people try to film one video at a time.
A much better approach is to schedule content and editing days in advance so you can spend time creating multiple videos.
This approach makes it much easier to plan and schedule content.
Bonus: Use Your Notes App!
If you’re struggling with video ideas, don’t force yourself to come up with something. Instead, create a page in your notes to keep track of ideas as they come to you.
This approach can significantly reduce the time spent brainstorming interesting video ideas.
Conclusion
Filming in-house can save you lots of money in exchange for your time. This is often a worthwhile trade for SMEs, and with this article, you should be able to achieve most of your desired results.
Additionally, if you look into rental video equipment, you can improve your video production abilities. Just remember to start simple and short.
You now know how to get started with video marketing, but do you know why it’s so powerful? Check out our practical guide to the power of corporate video.
