Written by Chris Jolley
The frustration of a stagnant listing
You’ve listed your home, taken beautiful photos, and hired an agent, expecting it to sell quickly.
You’ve waited patiently… and still got no offers? That’s frustrating.
The truth is, the problem might not be your house, but how you’re presenting it.
Property listings that include at least one video get up to 400% more inquiries, yet only 38% of agents use video.
What does that mean for you?
A single quality video can drastically increase the number of offers you get, speeding up the tedious process of selling your home.
In this article, we’ll explore why your home might not be selling and how home videography can help you change that.
Why is my house not selling?
Top reasons homes sit on the market for too long
Overpricing: Pricing your property above its actual market value is one of the most common reasons homes sit on the market for too long.
But here’s the catch: even if your price is fair, your listing might look overpriced if not presented well.
- Tip: If you aren’t using high-quality visuals of your home, consider investing in home videography. If you are, check out the real value of your property with Right Move’s instant online valuator.
Poor visuals: Properties with low-quality images and videos are often overlooked by potential buyers.
- Tip: Invest in professional property photography and videography to stand out. First impressions matter.
Lack of virtual tour options: According to Photo Up, 67% of home buyers say they want a virtual tour when looking at a listing.
- Tip: Use a 360-degree camera to showcase your property from every angle effectively. This will save buyers time, increase on-page viewing time, and help build trust.
Weak marketing: Relying on just one or two channels may drastically limit your property’s exposure.
- Tip: To increase engagement, consider listing your home on different platforms, especially those that support video content.
Benefits of Home Videography
Buyers are spending more time on digital platforms than ever. If your listing doesn’t grab their attention in the first few seconds, they’ll probably scroll past it.
Video = more time spent on your listing
Listings with video hold attention for longer.
In fact, 84% of video marketers say video has helped keep visitors on their website longer.
The longer someone stays on your listing, the more likely they are to take the next step, whether that’s booking a viewing or reaching out with an offer.
Video shows more than photos ever can
A video walkthrough allows buyers to feel the flow of a property.
They can picture themselves walking down the hallway, cooking in the kitchen, or relaxing in the garden.
That kind of emotional connection is what, later on, will drive action.
It builds trust
There’s a lot of risk involved in purchasing property, and professionally shot footage helps remove any doubts prospective buyers may have.
It offers a more honest, complete view of the home, which helps reduce hesitation.
Helps sell your house fast
Great visuals create a sense of urgency.
It’s simple psychology: if your home looks great on screen, buyers will sense competition and act faster to avoid missing out to someone else.
Rank higher on property websites
Since videos are more engaging and generate more viewings, using videos on your listings can significantly increase your chances of ranking at the top of sites like Rightmove and Zoopla.
Check out our complete guide on how to rank at the top of Rightmove.
What makes a great property video?
Types of property video and when to use them
Understanding all the different types of property videos out there can help you choose which one best suits your needs.
Walkthrough video
The most common type of property video. It takes viewers on a guided tour of the home, moving from room to room in a natural sequence.
When shot professionally, it helps buyers get a real sense of the layout, space, and flow.
- Best for: Listings where layout and light are key selling points. This is perfect for buyers who can’t view in person right away.
Highlight reel
Shorter and punchier than a full walkthrough, a highlight reel showcases the home’s best features.
Used to showcase special parts of the property, such as the kitchen, garden views, or newly renovated bathrooms.
These videos are usually under one minute and work well for social media.
- Best for: Instagram, TikTok, or teaser content to attract attention and drive traffic to the full listing.
Drone video
Drone footage adds a unique, elevated view of the property and its surroundings.
It’s ideal for countryside homes or properties with impressive exterior spaces. It also gives potential buyers a better understanding of location and scale.
- Best for: Homes with land, scenic views, or standout architecture.
Virtual tour with voiceover
This combines a walkthrough with a voiceover explaining the layout, dimensions, and key selling points.
It’s informative and helps the viewer feel guided without needing someone in front of the camera.
- Best for: Busy agents who want to provide context without being filmed. Useful for buyers looking for detailed information that cannot be found in person.
The essentials every home video should include
Using video is not a guarantee of success.
Here’s a list of best practices:
- High-quality videography: Sharp footage, steady movement, and clear visuals matter. Blurry phone videos won’t cut it.
- Storytelling: Don’t just show rooms at random; guide the viewer with intention. Begin with a wide exterior shot, then lead the viewer logically into the entrance and around the home.
- Good lighting: Natural daylight is your best friend. Properly lit spaces look bigger, warmer, and more inviting.
- Drone shots (if appropriate): Especially useful for larger homes, properties with gardens, or unique locations. Aerial views show off scale and surroundings beautifully.
- Clean, staged spaces: A video is less forgiving than a photo. Make sure you clean and stage your property thoroughly.
If you’re looking for tips on how to stage your home for property photography that will help your house sell, check out our guide.
Where to share your home video
Maximise reach with strategy
Even the best-quality home video will not get you very far unless you adapt it to each platform’s unique format and audience.
Your listing platforms: Rightmove, Zoopla, OnTheMarket, and others should always be your starting point. Many buyers begin their search here, so your video needs to sit front and centre alongside your photos.
- Tip: Ensure your video is embedded at the top of the listing and works seamlessly across desktop and mobile.
Social media: Instagram Reels, TikTok, Facebook, and YouTube Shorts are ideal for grabbing attention. Short, engaging clips can reach thousands organically, especially if they highlight your home’s best features.
- Tip: Add captions or text overlays so viewers can watch with sound off.
Your agent’s website or your own: If you or your agent has a website, make sure the video is front and centre on your property page.
- Tip: Pair the video with a strong headline and a brief intro so it feels like a feature, not just an add-on.
If you’re not using an agent, check out our comprehensive guide on selling your property without an estate agent.
Email marketing to potential buyers: If you have a list of warm leads or your agent is running a buyer database, don’t skip email.
- Tip: Use a still image from the video as a clickable thumbnail with a play button. People are more likely to click when they know it’s a video.
Conclusion: Sell smarter with home videography
The property market is competitive, but your listing doesn’t have to get lost in the crowd.
There are many reasons a home might not sell, but if you’re not using video, you could be overlooking one of the most powerful marketing tools out there.
Professional home videography helps you tell your property’s story effectively and aesthetically.
Whether you’re a private owner, an agent, or a developer, we hope this article demonstrates that video isn’t just about increasing views, but about creating tangible results.
Did you know that floor plan photography helps boost click-through on listings by 52% and that 31% of buyers consider floor plans the most valuable online feature? Luckily, we have guides on both.
Thinking about hiring a property videographer? Let’s talk.
Creating an excellent property video takes more than just a camera: it needs planning, creativity, and a team that understands how to bring your home to life on screen.
At Jolley Productions, we specialise in producing property videos that are professional, purposeful, and tailored to your needs.
If you’re curious about our work, you can check it out here.
Ready to start a conversation? Book your discovery call today. We’d love to hear what you have in mind.
